What is productization?

Productization is basically the process of taking something intangible and turning it into something tangible. It means taking a capability, intellectual capital, or knowledge and transforming it into a product or service that can be offered to customers. The underlying concept of productized service is that one person or company provides a very specific, fast-track answer to a problem.

What is a productized service business?

A productized services business is one that sells and packages up a service as if it were a product, with a standardized list of features, a fixed price, and delivered by a set date.

Does your business provide a service, rather than a product?

If so, you probably understand the challenges of getting prospects to see the value in what you offer.

After all, it’s not always easy to explain the features and benefits of something that the prospect can’t see, right?

How Forest Method helps me productize?

The Forest Method is a framework that allows you to describe in detail the features and benefits of your product or service in a way that makes them more tangible to prospects. By unpacking the steps of your process – or individual features – as well as the big picture – the overall benefits – you help prospects visualize how your offering will make their lives better.