How did we pack a New York City event hall for a unknown Greek rock band?

Rock music isn’t a popular genre among Greeks, so to pack Brooklyn’s Terminal 5 for Pyx Lax meant Brandtree had to generate an intense level interest and excitement. This was achieved through aggressive organic social media marketing combined with good old-fashioned outreach—including phone calls and in-person visits—to local organizations, student associations, and art clubs. The resulting fever pitch of excitement sparked a 3,500 seat sell-out.

If you’d like to find out more about how we achieved these results please contact us.